Kim Kardashian West is killing it in her industry! Forbes 2016 Celebrity list estimated her 2016 earnings to be $51 million!
The money earned is controversial. The general public is often puzzled by her fame, to the point that The Guardian and many other news sources have published articles titled, “Why is Kim Kardashian Famous?”
Instead of focusing on opinions, this article will look at the three biggest misconceptions about Kardashian West’s fame to give you three practical takeaways to help you improve your personal life as well as your professional ambitions.
1. Famous For No Reason
Kardashian West is famous because she knows how to monetize on the public’s desire for drama (as demonstrated by our love for 400 year-old Shakespeare plays), aesthetics, and wealth. She is a master of public seduction, executes impeccable branding strategies, and has an absurd ability to monetize from her brand. Her estimated 2016 earnings of $51 million demonstrate the former assertions.
(*This article will not dig into the logic behind her branding strategies; however, you can find countless articles on the web that provides such opinions. )
Kardashian West’s marketing abilities would mean nothing if she allowed massive amounts of negative demeaning opinions and jokes about her skills and abilities to harm her.
A key component to her success is her ability to choose whose voice to care about, and this is something we can apply in our lives.
Takeaway 1- Don’t take anything personally”
“Nothing others do is because of you. What others say and do it a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.” – Don Miguel Ruiz, The Four Agreements
Her ability to not take the opinions of others personally suits her business well. She is estimated to earn around “$20,000 per tweet,” according to Liat Kornowski, Huffington Post.
In honor of that return on investment, a moment of silence is in order!
2. Sex Tape
Unfortunately, many believe Kim Kardashian West is famous because of her sex tape. One sex tape as the primary reason why a woman has been consistently rolling in six-figures over a six-year period is logically unsound and heavily colored by patriarchal views.
If a sex tape can make anyone as famous as Kim Kardashian, it is logical to assume porn stars and amateur porn makers would be banking $20,000 per tweet, as well, but that is not the case.
Takeaway #2 – Life happens; leverage it and move on.
Kardashian settled close to $5 million with Vivid Entertainment for releasing the sex tape and then moved on with her life.
By moving on, she consistently monetize from her ability to sustain an absurdly profitable brand.
In addition, the Kardashian family’s ability to sustain their popular reality TV show, Keeping Up with the Kardashians (KUWTK), is also noteworthy. KUWTK is not only one of the longest-running reality television series (currently on their 12th season), according to Meghan Casserly, Forbes, as of 2012, it is “the most profitable deal ($40 million dollar contract that ended in 2015) in reality TV history.” KA-CHING!
3. Just Another Pretty Face
Attractive people have advantages. Scientific studies and simply going to the bar will demonstrate that fact of life. Blame natural selection and biology, but good looks is not a criterion for success (if it were, quite a few self-made millionaires and billionaires would be out of business).
Anyone can have a pretty face; it only matters what you do with it.
Kardashian West is more than just a pretty face. Let’s assess her KIMOJI APP success to see why.
Might be useful to link or footnote one or two.
KIMOJI App Shows The World She’s More Than A Pretty Face
- She’s a successful eCommerce business woman. “She made $45 million from one game.” – Forbes.
- She has earned praise from “smart people,“ notably, Marc Andreessen, self-made millionaire and a leader in the Tech industry, who tweeted, “ACTUALLY…SHE IS. IN A WAY FEW PEOPLE ARE TRACKING. VERY CLEVER.”
- KIMOJI is the number one app in 120 Countries. KIMOJI is forecasted by Webby Awards to be played for years to come because of its relevance in the market. Not an easy accomplishment!
- She won the 20th Annual Webby Awards, Break the Internet Award (video above) “She has shaped our understanding of how someone or something can draw the popular attention of Internet users everywhere.” -Webby Award Website
*Props to Webby Awards for acknowledging Kardashian West beyond face value. The Webby Award Academy is comprised of Executive Members (leading Web experts, business figures, luminaries, visionaries, and creative celebrities) and is “the Internet’s highest honor,” according to The New York Times.
Takeaway #3 – Experiment and play to your strengths.
Kardashian West’s success with her KIMOJI app can be explained by Steven Chu’s formula for innovation (below).
“Cast around, look for a glimmer of a new breakthrough type of thinking, or some technology in this sector that has been left alone and hasn’t been applied to this sector. Or there is a need based on an emerging market. And those are the things that can be real drivers for success and innovation.” -Steven Chu, Physics 1997 Nobel Laureate and United States Secretary of Energy from 2009-2013.
She experimented and applied her social savvy insights, business, and marketing skills to the technology industry through app development. The result was a highly profitable, acclaimed, and marketable app approved by industry leaders and consumers around the world.
Bonus and BIGGEST TAKEAWAY from Kim Kardashian West!
“Don’t judge a book by its cover,” – English Idiom
About me! I’m a strategy and self-help junkie, with a female millennial voice. I write to share proven techniques and strategies on how we can make our workplaces and ourselves better.